A selection of projects where ideas, content and digital execution come together.
3 projects
Crafting a campaign identity for a leather goods brand's biggest seasonal moment.
A social media content campaign for a premium Ethiopian leather goods brand, built around the Ethiopian New Year — a cohesive visual identity across multiple product lines.
Communicating gym membership value in the language your audience actually speaks.
A social media content campaign for a fitness centre in Ethiopia — membership packages, group aerobics, and women-only gym promotions written entirely in Amharic to connect directly with a local audience.
Turning a decade of real estate knowledge into copy that earns trust before a client ever makes contact.
A monthly social media content calendar for a real estate advisory in Addis Ababa — six posts in Amharic building trust, demonstrating 10 years of market expertise, and guiding buyers toward confident property decisions.
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