Hiya Fitness
Communicating gym membership value in the language your audience actually speaks.
A social media content campaign for a fitness centre in Ethiopia — membership packages, group aerobics, and women-only gym promotions written entirely in Amharic to connect directly with a local audience.
The challenge
The client needed clear, compelling social media posts that explained varied membership packages and session types to a local Ethiopian audience — without losing warmth or specificity in the translation between service and copy.
The approach
We wrote all content directly in Amharic, matching each post to a specific package or offering. Each caption leads with the benefit, follows with the detail, and closes with an action — keeping the tone friendly and direct rather than promotional.
Eight posts. One consistent Amharic voice. A campaign built around the full range of what Hiya Fitness offers — from steam and sauna packages to personal training and group classes.
Every caption was written to match how the audience actually talks about fitness: practical, warm, and specific about price and benefit. No filler. No generic gym-brand language.
Content strategy, Amharic copywriting, and caption direction across the full campaign.
The outcome
A series of posts covering monthly memberships, 3-month packages, women-only gym access, group aerobics, and personal training — each with its own focus while sharing a consistent voice across the campaign.
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