My Home by Zaid
Turning a decade of real estate knowledge into copy that earns trust before a client ever makes contact.
A monthly social media content calendar for a real estate advisory in Addis Ababa — six posts in Amharic building trust, demonstrating 10 years of market expertise, and guiding buyers toward confident property decisions.
The challenge
A real estate advisory with 10 years of experience needed a consistent social media presence that communicated genuine authority — not generic listings or hollow promises — while speaking directly to an Amharic-speaking audience navigating a complex housing market.
The approach
We built a June content calendar of six posts, each targeting a distinct moment in the buyer's journey: trust-building, market clarity, location guidance, decision support, and relationship beyond the transaction. Every post was written in Amharic to meet the audience where they are.
Six posts. One content calendar. A campaign built to position My Home by Zaid as the trusted guide an Addis buyer turns to — not just a listings service, but a long-term advisor.
Each post targets a specific moment: the buyer who is overwhelmed, the one comparing options, the one about to sign without consulting anyone. The tone stays warm, knowledgeable, and local — never corporate, never generic.
Content strategy, Amharic copywriting, and monthly calendar planning for a June 2026 campaign.
The outcome
Six posts across two weeks covering the full arc from awareness to consultation — anchored by the #Myhomebyzaid identity and consistent hashtag strategy across all placements.
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