About
TUDI
Two Directions. One Connection.
TUDI is a creative and digital company built around one idea: the best results come from connecting two directions — what a business needs to say and how people need to experience it.
The name comes from that philosophy. Two directions, one connection. It shapes everything we make.
Good creative work connects two sides.
Every business has something it needs to communicate. And every audience has something they need to understand, feel and remember before they engage. The space between those two things is where creative work either connects or falls flat.
We bring creative thinking and digital execution together to make that space smaller. The result is work that is clearer, more useful and more likely to create the outcome the business actually needs.
How we approach the work
Clarity before complexity
Before choosing the tools or deliverables, we make sure we understand the real objective. What does the business need this work to do? Who is it for? A clear brief makes better work possible.
Creative thinking, practical execution
Ideas are worth nothing if they cannot be made well. We bring creative thinking to every project — making the work engaging, considered and distinctive — while keeping it useful and appropriate to the goal it is meant to achieve.
Connected by design
Content, campaigns and digital experiences work better when they are designed to work together. We bring all three directions under one approach when the work calls for it — so the message stays consistent and the outcome stays clear.
A creative and digital company.
TUDI works across content, campaigns and digital experiences — bringing together the creative and digital skills a business needs to communicate well, look the part and connect with the people it wants to reach.
The work is shaped around what each business actually needs. Some projects call for consistent content. Others call for a campaign with a clear message. Others need a digital presence that makes the business easier to find and engage with. Often it is a combination of all three.
Whatever the scope, the intention is the same: to make the connection between a business and its audience clearer, stronger and more useful than it was before.
The people behind the work.
Hana Dejene
Founder & CEO / Strategist
Leads TUDI's direction and strategy, bringing business objectives and creative thinking together to guide projects.
Abeba Teklu
HR & COO
Oversees people operations and day-to-day coordination, helping the team work effectively and consistently.
Amanuel Admasu
Operations Manager
Coordinates project operations and workflows to keep delivery organised and teams aligned.
Beker Getachew
Production Manager
Oversees production coordination and execution, helping translate creative plans into finished deliverables.
Let's make a connection.
If you have a project, campaign or business goal worth discussing, we would be glad to talk about it.